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Boards need to wake up to the new world and learn the tricks, say generative AI leader Tim Warren.
Finding the Right Pitch: AI & Tuning Brand Voice
By Hanna Metz and Tim Warren
Full article published on : NZ Business Magazine
A brand voice is more than a box to tick or a guidelines pdf collecting virtual dust in a shared folder. Brand voice is a dialogue, a two-way street that forms the foundation of a lasting relationship with the audience. A brand's voice serves as its signature tune, a melody that sets it apart in a market buzzing with diverse tunes. This voice reflects a brand's ethos, its values, and its personality. Yet, with the drive towards personalisation, how does a brand ensure it remains authentic while simultaneously tailoring its message to resonate with diverse audiences? AI proposes a solution, but it’s a nuanced play.
As brands continue to navigate this unchartered territory, the ones able to use AI to adapt their brand voice in just the right way are likely to resonate louder and clearer.
References
Toolset example: https://www.taskade.com/
Tags
#AI #Artificial Intelligence #Brandidentity #Brandvoice #Personalisation #Hyperpersonalisation
Authors
Hanna Metz is the founder of Strategic Agency Smart Path Digital. Combining her international track record in marketing leadership with expertise in digital strategy, Hanna crafts impactful brand narratives that drive businesses to new heights. Find Hanna on LinkedIn here: https://www.linkedin.com/in/hannakmetz/
Tim Warren is a Founder of Ambit.ai - an Artificial Intelligence startup. He is a Fractional Executive , Keynote Speaker and a regular commentator on AI, Technology and Leadership. Find Tim on LinkedIn here : https://www.linkedin.com/in/tswarren/
Other:
An interesting study, from 2019: https://www.edelman.com/sites/g/files/aatuss191/files/2019-06/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf
